Transport Accident Commission
Sponsorship / Events / Activation / Experiential
The dangers of pedestrian distractions were highlighted at the 2015 Australian Open with this bespoke installation. Actors exposed the dangers of using mobile phones and music devices in a hectic, experiential simulation of a busy inner city street.
Then, in contrast, we led people into a ‘technology free’ zone where they experienced the tranquillity of a lush, peaceful garden oasis. An online competition allowed 300 lucky winners to parade their tennis skills on an outside court, dubbed ‘The People’s Court’, a first at the Australian Open.