How do you present the devastation of the road toll at a festive time of year, in a positive way? The thought that ‘the best gift you can give this Christmas is being there’ led to the campaignable idea of Be Present. An unmissable inflatable Christmas present housed a gift wrapping desk and photo booth. People dressed up as presents and were photographed for personalised Christmas cards. A microsite also housed an animated video eCard to share with friends.