Last night at the APMA Star Awards, we scored a coveted Gold award for ‘Best Sponsorship or Tie-in’ campaign. This was for the ‘Support the Drive to Wipe off 5’ campaign on behalf of the TAC.
The TAC entrusted Graffiti to bring the Wipe off 5 message to life at football stadiums across the State on an unprecedented scale. This included managing the removal of the 5 from the 50m arc at all games over one AFL round, which attracted enormous PR and media commentary.
2014 is proving to be a landmark year for Graffiti. As well as celebrating our 10th birthday, earlier in the year we won a Gold Lion at Cannes in the category of ‘Promo and Activation’ for ‘Ungiven Gifts’ and a Bronze Lion for ‘Support the Drive to Wipe off 5’. Both campaigns demonstrated new and innovating thinking to engage Victorians in staying safe on the roads.