Earlier today, we launched the TAC’s Christmas road safety campaign in the centre of Melbourne at Southern Cross Station.
The TAC Chief Executive Officer, Janet Dore, kicked off the ‘Be Present’ campaign at a press conference in front of an unmissable inflatable Christmas present. “The best gift you can give is simply being there, which is why we’re urging all Victorians to Be Present this Christmas” Ms Dore said.
The giant Christmas present houses a gift-wrapping station and photo booth where people can dress up using the props provided and create personalised Christmas cards for their friends and family. Video eCards can also be sent via the campaign microsite; bepresent.net.au.
Next up, the campaign will be hitting the road visiting Bendigo, Tararalgon, Warrnambool and Fountain Gate.