How do you get people excited about a snow holiday? You bring the snow to them! We installed a huge 5 metre inflatable snow dome in the centre of Fed Square. We then let people step inside to have fun in the snow, and get their photo taken.
Plus they went into a draw to win a snow holiday at one of Snow Victoria’s resorts. It was a great season opener with a huge crowd of over 800 people taking part, and an appearance by singer and ambassador Dami Im. Channel 9 News even covered the event on the evening news and we had fun giving the snow season the ‘lift’ it needed.