The Driver Reviver campaign has been operating for years to help drivers fight fatigue by getting them to stop, and have a break . To expand this we developed an activation to encourage people to ‘take a break, take a coffee, take 40 winks’ at our SES ‘Pit Stops’ as they drove long distances over the Easter weekend. The Pit Stops offered a VIP rest stop experience, with free barista coffees, bottled water, luxury toiletries, family activities, competitions and giveaways. And sausage sizzles raised money to help local SES units raise money for rescue equipment.
Thousands of motorists enjoyed the experience, with baristas providing more than 4000 free coffees at the state’s six top Driver Reviver sites. The activation was so successful it’s been rolled out on all other long weekends since.