Based in Melbourne, we are a public relations (PR) agency with a difference.
We use public relations strategies to build brands.
Graffiti is about consumer PR. Unlike other PR agencies, we focus on creating ideas that have a point of difference and will resonate in the minds of both consumers and the media.
Consumer PR focuses on bringing about change. It is about identifying and then understanding your audience so that you are able to change their perception of your brand, and influence their way of thinking. It is not about ‘selling’ your brand to the consumer, but about engaging them and creating an environment where they are able to connect in a significant way.
Ultimately, we are about brand activation, and using public relations strategies to get there. We are driven by creativity and innovative, and passionate about ideas that work for your brand. Would an event make the biggest impact? Or will an experiential marketing campaign leave a lasting impression upon consumers? We’re committed to perfecting the best strategy.