The TAC sponsored Round 22 of the 2013 AFL season to highlight the Wipe off 5 message in an extraordinary manner. We installed massive projections at the MCG, bringing the message to life for fans approaching the stadium. We also achieved the unprecedented task of removing the 5 from the 50m arc. The campaign included a 4-week roadshow that spread the message to over 32 regional communities throughout Victoria.
Cannes Lions: Bronze Promo & Activation
AMI: Gold NationalSponsorship
AMI: Gold State Sponsorship
APMA: Gold Best Sponsorship