Roadshow marketing allows brands to build much closer ties with their consumer base. They enable brands to reach the consumer in their own environment in a relevant and positive way. People are more likely to buy a product if they can touch it or try it out.
Simply put, roadshows take your brand and products on the road, compelling potential customers to come and experience your brand first-hand and in-person as part of unique, interactive field events that take place across several locations.
This not only catapults your brand into the public consciousness, but gives you an incredible opportunity to speak directly to your target audience and grow interest and demand for your products.
Graffiti has years of experience planning and managing roadshows. With exceptional attention to detail, precision and careful, strategic planning, we make sure your brand gets the most exposure possible. We can tell you from experience that regional areas get neglected all too often, so when an activation comes to town it generates a strong response and this is a key area of focus for us.
As Melbourne’s go-to agency for event marketing, we are able to:
• Select and organise the perfect locations and venues
• Strategically determine time of execution
• Plan and execute unique, engaging concepts
• Effectively leverage partners and sponsors
• Promote all roadshow events
A Graffiti roadshow provides you with the opportunity to powerfully deliver your messaging directly to your target audience.