Match In The Mall

The Concept

We shut down the trams for 24hrs, built a tennis court overnight, and staged a match for tennis legends Ash Barty, Pat Cash, Jim Courier, Alicia Molik and Casey Dellacqua. All right outside MYER's flagship store in Melbourne. MYER one members were treated to VIP seats court side for a money can’t buy experience while Melbournians were invited to enjoy the spectacle from the stands, the big screen at Fed Square or via MYER's Facebook live stream.

Background

Myer challenged us to create a world class, show stopping event to drive shoppers to the Myer flagship location in Bourke St Mall, promote Myer One perks and generate brand awareness through extensive PR and media opportunities. The focus was to build on the excitement of AO 2023, the men’s finals and their partnership with Mastercard. Hitting all of these criteria, Match in the Mall was born.