Our recent activation for the TAC’s sponsorship of the Melbourne International Comedy Festival spread the pedestrian road safety message far and wide (and we had a laugh doing it!). Have a look at how the campaign unfolded.
The success of our SES Pitstop Driver Reviver activations never gets fatigued. This year over Easter, Labour Day and more recently Queen's birthday long weekend, we've built on the campaign from previous years to help tired drivers have a break and get to their destinations safely. More than 10,000 motorists took a powernap, enjoying a barista coffee and other activities.
Well known comedian Clare Hooper was the perfect Lollipop Lady, leveraging TAC’s sponsorship of the International Melbourne Comedy Festival and spreading the pedestrian safety message in a ‘comedic’ way. The video was shared on the MICF social pages.