Volvo v60 National Launch

Client: Volvo

 
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We created a space that exuded effortless luxury, with a modern, Scandinavian aesthetic to showcase the new Volvo V60 & S60 models in a national roadshow. The roadshow travelled to major Westfield shopping centres in Queensland, New South Wales and Victoria. Attracting 70,000+ people, resulting in hundreds of test drives, the roadshow exceeded all expectations.