Unwrapping Be Present in the city.
This year we wrapped up the Christmas season in a big way! We rolled out TAC’s ‘Be Present’ activation at regional Christmas Carols events around the state. And for the entire month leading up to Christmas Day, we had crowds of people flocking to our giant present in Melbourne’s City Square.
It was our biggest, most successful ‘Be Present’ activation ever with thousands of people dressing up and starring in their own Christmas cards to share with friends and family. With help from the City of Melbourne, it definitely proved to be a ‘cracker’ Christmas, where the road safety message was spread to all.