Brand Activations

 
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Brand activation is the art of driving consumer action through brand interaction and experiences.

The main aim of these sorts of campaigns is to get consumers to act. Itโ€™s about bringing brands to life via experiences and forming long-term emotional connections. They take many forms and may involve some, or all of the following:- experiential; stunts; digital; shopper or sampling. Best practice brand activation is strategically-led and delivers measurable results, with a focus on ROI.