Brand activation is the art of driving consumer action through brand interaction and experiences.
The main aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. They take many forms and may involve some, or all of the following:- experiential; stunts; digital; shopper or sampling.
Best practice brand activation is strategically-led and delivers measurable results, with a focus on ROI.