Formula 1 global season launch

Client: Formula 1

 
F1_7_hero.jpg

The Team at Graffiti put on an amazing event for Formula 1, launching the 2019 global season to over 10,000 fans and a worldwide broadcast. Producing this event from end to end, included concept development, stage management, global broadcast, talent management and production.

For the first time in the sporting history of Formula 1, twenty drivers and ten team principals appeared together on the stage for the official kick off. Profiling Melbourne in a spectacular way, they arrived at Federation Square by boat on the Yarra River, where they were greeted by thousands of die-hard fans. The drivers were all very relaxed as they signed autographs and talked to fans on their way to the stage. After all being interviewed in their teams by Mark Webber, they appeared in the ultimate selfie!

Fans around Australia and the world were captivated by this event, as it trended #1 on Twitter.

A word from the client

"From the outset Graffiti understood Formula 1 is the ultimate sporting and entertainment experience, and have been a great partner on the ground throughout the project. The F1 launch event was the perfect way to drive hype and awareness of the world's greatest racing spectacle ahead of the Formula 1 Australian Grand Prix 2019, and make sure our fans know they're the focus for F1."
Alex Lowe, head of brand marketing, Formula 1.

 

Australia wide press coverage.

Formula 1_The Age_14th March 2019

Formula 1_The Age_14th March 2019

Formula 1_Herald Sun_14th March 2019

Formula 1_Herald Sun_14th March 2019