Heads Up. Phones Down.

Client: TAC


It’s a funny business trying to get pedestrians to pocket their phones while crossing the road, so they are not distracted by them.

With our simple ‘Heads up. Phones down.' message, we built a fun activation around the Melbourne International Comedy Festival, involving everything from animated videos, comedic 'lolly-pop' crossing supervisors, bold street signage, an army of green ‘walking’ men, and digital extensions.