Free your SUV

Client: Ford


How do you get consumers out of their comfort zone, and embracing the adventure that comes with buying a Ford SUV? We popped up at the 2018 Country Festival outside the MCG, to bring the ‘Free Your SUV’ message to life. We created a space which showcased the full range of SUVs and gave the crowds a chance to show their adventurous spirit with snakes, lizards, frogs, bats and possums on rotation throughout the day.