Ditch Regret! Buy a Mustang.


The quirky new Mustang campaign encourages people to focus on the odd indulgence, rather than the mundane everyday things in life.

To tie in with the campaign, Graffiti secured some partnerships with real estate agents around Melbourne, giving the Mustang a major presence at the auctions. The revving of the Mustang signalled the start of the auction and the keys to the car (for a weekend) were given to the successful bidder. The focus of the day was to ‘Ditch Regret’ and buy into the exciting Mustang brand, and if you were lucky, buy the property too!

Richard Cooke