Getting social with Western Bulldog fans.


We were back at the footy on behalf of Worksafe for the Round 12 clash between Western Bulldogs and Brisbane Lions. To connect with supporters, we ran a social media campaign in the week leading up to match day asking fans what their Game Day Ritual was. Using the hashtags, #gettingback #bemorebulldog, fans showed us how they prepare for games whilst also proving their loyalty and demonstrating their creativity.

With a three-week break in home games, it was a timely opportunity to remind Bulldog fans of Worksafe’s ‘Getting Back’ campaign as well as celebrating the return of playing back in front of home support. Before the game, we gave fans the opportunity to win seats in a premium bay. With over 3000 ticket requests for the 300 seats available, the Getting Back Bay was a hit and great fun to be part of on the night.

Richard Cooke