My Dog Café

Client: Mars


My Dog is a premium pet food popular with pampered pooches and their proud owners. The brand was looking for an innovative activation that would be commensurate with its premium position and the expectations of buyers. We created the My Dog Café, catering for urbane dogs and their owners at a unique, and much talked about beachside venue/destination. It was the location for many events that attracted major media coverage including a live cross from the BBC in the UK.

Asia Pacific Awards: Consumer Marketing Excellence