To encourage people to stop at the SES Driver Reviver sites throughout Victoria, we created a VIP rest stop experience. Offering free barista coffee, bottled water and family activities there was something for the whole family. Our promotional team partnered up with the SES volunteers raising money to help local SES units to purchase rescue equipment.
Thousands of motorists enjoyed the experience, with baristas providing more than 4000 free coffees at the State’s six top Driver Reviver sites. The activation was so successful it’s been rolled out on the busiest holiday weekends for the past three years.