Client: TAC


After more than 10 years of 'talking safety' to hardcore motorcycle fans at the Phillip Island MotoGP, we’ve learnt a thing or two. We've worked out how to engage with MotoGP fans by creating an experience that delivers our message to riders who look forward to visiting the Spokes activations year after year. In 2017 we took the event to new heights, treating VIP competition winners to a custom-built double storey installation-The Spokes Club. The TAC received unprecedented feedback on this experience from a traditionally ‘hard to engage with’ audience.