Drive 2 the Game

Client: TAC


We were set the task of developing an activation aimed at learner drivers and their parents/supervisors. This was centred around TAC Cup games, during a designated ‘Drive 2 the Game’ round, sanctioned by AFL Victoria.

Highlights of the events were posted on social media and digital channels, providing massive post-round PR and analysis. Final Score? A big win for learner drivers and the TAC sponsorship.