The heartache of facing Christmas following the loss of a loved one was the focus of this arresting installation. Stark, almost ghostly, gifts that would never be given, formed an emotive tribute to the 210 people who had died on Victorian roads during 2013. Passers-by left messages at the site or on social media and lit remembrance candles.
Cannes Lions: Gold Promo & Activation
AMI: Gold Social Marketing
APMA: Silver Best cause or charity campaign