A Pit Stop for Easter

We're using flashy toilets and free barista coffee to get Victorians to make a scheduled pit stop at one of the TAC/SES Driver Reviver Pit Stops over the Easter break to help drive down the road toll. Six strategically placed Pit Stops across Victoria will also offer fun activities for the kids, with a photo booth experience and Easter eggs. And the flashy toilets will be equipped with hand wash and rosewater mist to help drivers fight fatigue. Complete with a free sausage sizzle, we hope the Pit Stops will entice drivers to 'take a break, take a coffee and take 40 winks' as they drive to their Easter holiday destinations across the state. The Herald Sun newspaper ran this article the day before Easter, and the major TV stations also ran a story that night.

Richard Cooke